Email marketing is one of the online marketing strategies that has often been implemented by various businesses. But there are still many who are confused about how to measure the success or failure of their email marketing? Do you see the large number of Gmail and yahoo mail addresses they get? One way that can be done is to see how many people open your email (email open rate) and how many people click on the link in the email (click-through rate). Both of these ways can indeed give an idea of whether your email marketing strategy works. But one fact that is often forgotten is that click-through rate is very dependent on open rate emails because people will only click on a link if they open the email itself. Therefore, to get a high click-through rate, you have to make sure that your subscribers open the email. But, first, you need to check whether the email address is valid and active by using email tester.
The best way to increase your email open rates is to make sure that your email list is fresh. If you have already implemented email marketing, you must already have an email list or email customer list. To increase the open email rate, you must ensure that the list you have contains active customer emails. Don’t be afraid to delete some customers who are no longer active or rarely interact with your business. Before you delete them from your e-mail list, you can send an e-mail to ask if they still want to be in your e-mail list.
Another way to ensure that your e-mail list is full of active customers, you can occasionally send an e-mail to ask them if they want to update their information and preferences. This can help them to choose for themselves if they still want to receive e-mails from you. In addition to asking your newsletter subscribers directly, make sure that there are no spelling mistakes in your e-mail list.